Definition of a Franchise Business

Definition of a Franchise Business

A business defined as a franchise is a business owned by an entrepreneur or an entrepreneurial group, that offers a produce or service branded by one main corporation. The operational support and assistance in every aspect of the business is provided by the corporation, in return for a fixed royalty fee or fee based on sales volumes & profits.

Brand Awareness and Quality Control

As Australia grows in size the population lives in different areas, towns and cities spread throughout the country. Franchise businesses provide huge benefits to that population, with familiarity, consistency and quality.

The franchise groups provide to their franchisees the brand awareness that will support their business in whatever region they’re part of, whilst also providing the quality control of products and customer experience to ensure their brand meets expectations and the franchisees business succeeds. For the customer this means that buying at a particular franchise will meet their expectations and desires.

Benefits to Franchisees

Launching a business from scratch these days can be daunting. Even the smallest of retail outlets can be scary. With a franchise business this changes, as the franchisor provides you with assistance at every step and all the systems, equipment and marketing that’s required. They can also provide assistance with continual financing, location selections, layouts, anything else required. It really takes the risk out of starting a business.

Benefits to Franchisors

Looking at things from the Franchisers point of view, franchising gives a business the chance to expand rapidly without some of the costs required in doing so. In this arrangement, most of the capital requirements are assumed by the franchisee. It’s also common in today’s day and age that franchisees actually own multiple franchises, laying out their own skills across multiple brands and domains thus making more money. It’s also a win for the franchisor, because they have large franchisees who are more reliable, know what they’re doing and have the financial backing enough to be successful.

If you’re looking for the perfect franchise business for you and your family, look no further than JAN-PRO.

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Cleaning services provided by independently owned and operated JAN-PRO cleaning franchisees. To learn more about the JAN-PRO organisation & business structure, click here.

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